Marketing tools are software that

of typical marketing tools and key points for selection in order to choose the most suitable tool for your company's challenges .supports marketing activities. Marketing tools are software that supports marketing activities conducted by companies to sell products and services , such as market research and analysis, product development, advertising, and effectiveness measurement . It can also be described as automating the ` ` mechanisms for selling'' and ``mechanisms for continuing to provide value to customers, '' which have been done manually by humans , and making them more efficient . 

As times change, marketing tools are becoming indispensable for companies, and the types of tools are diversifying for each marketing process. Why you need marketing tools Why do we need tools for marketing in this day and age There latestdatabase.com are two main reasons . Changes in marketing activities due to changes in consumer behavior One of the reasons why marketing tools are needed is because marketing activities are changing due to changes in consumer behavior . Before the spread of the Internet , the points of contact between consumers and companies were limited to brick-and-mortar stores, leaflets , 

TV commercials, and word of mouth . For this reason, the mainstream approach taken by companies was ``mass marketing,'' in which they uniformly and unilaterally pushed products and services to all consumers . However, as times have changed and more people have become proficient in using computers and smartphones , consumers have begun to obtain information on their own without waiting for companies to push them . With the addition of SNS and search as points of contact between consumers and companies , marketing has shifted to "One to One Marketing ", which looks at "each individual consumer" and makes appropriate approaches to each individual, rather than "consumers as a whole". . In order to